BELIEF SYSTEMS MANAGEMENT IS OUR BUSINESS!
Simply put, Belief Systems Management is effectively knowing how to identify and cater to the existing beliefs of consumers...and also how to influence and change those beliefs to create a profitable outcome.
Belief Systems Management is the science of reading, understanding and guiding the beliefs of the consumer or any targeted group. It identifies and influences the quality of the consumer's thoughts, and therefore, the quality of the consumer's decisions. Through BSM we have the power to guide and cater to the decision making process of the consumer. This powerful system of understanding works for all people, consumers, employees, competitors, governments and even populations because all these groups have beliefs.
What we do is similar to that of an Industrial psychologist except it is even more specialized. WHY? Because it deals with understanding and influencing the basic building blocks of human thought at it's very source. That source is the belief system and it is responsible for sorting through all thoughts and acting on the important ones while deleting the rest. Through BSM we can identify what's important to the consumer and we can also change what's important. If we change what's important, then we change the decision making process! These changes are only possible through BSM.
Economic Strategies (Physical Systems) VS Human Strategies (Psychological Systems)
All businesses have Economic Strategies that try to control the consumer's behavior through selection of goods and pricing models. Most companies' Human Strategies just go as far as trying to provide good service because that's all they can see. They don't realize effective Human Strategy means setting up systems that create effective Emotional Management and responsive Relationship Management of the consumer. They don't realize you have to create powerful emotional strategies that actually "buy a piece of the consumer's brain". The reality is, effective Human Strategies are the hidden gems of control, power and profits and are created from proper Belief Systems Management.
We identify which beliefs to target. The agency creates the theme to get the message across.
Many advertisers don't know the exact depth of this science, if they did every company would enjoy tremendous success and EPS growth. Many advertisers don't understand the inner dynamics of the human mind and therefore are sometimes engaged in the trial and error process. This can create mistakes, mistakes that you can't afford. Its a dangerous proposition without the right expertise. Let the Mind Manager show you the right way. We fit perfectly between you and the agency and our main premise is to ensure Belief Systems Management efforts are targeted effectively so you get an exponential return from your advertising investment. There are certainly advertising companies that understand some of these powerful forces but most don't understand the full network and infrastructure of the human belief system. This what we specialize in.
Many companies spent tens of millions, perhaps hundreds of millions of dollars for advertising per year. Unfortunately, much of it goes to waste because it does not effectively target the 'high priority' beliefs of consumers. These are the beliefs that influence the consumers to make certain decisions, decisions that create a profitable outcome for your company. This is exactly what we do. This is what effective advertising is supposed to do; create favorable, profitable decisions from the consumer.
There are many psychological systems at work within the corporation.
Systems that manage the consumers, the employees, the competition, the marketing, the company's image and the public awareness of the company all make up the Mental Architecture of the company. Psychological systemization is the clear thinking ability and the mental efficiency of a corporation. The higher the efficiency, the greater the profits.
The problem is the psychological system of most corporations is riddled with distortion, conflicts, bottlenecks, and deeply hidden resentments at all levels. Why? Because few companies understand how to control and organize the invisible forces of the many minds that interact together. This is exactly what we identify and correct.
Few companies realize that consumers are real human beings who evaluate things emotionally. They are not just entities that come to your store to hopefully empty their pockets. The larger issue is that this psychological system accounts for about half of the business, yet many companies don't even know it exists. Only absolute industry leaders realize that quantum leaps can easily be made by mastering this area.
"Those who learn to harness the understanding of psychological systemization create powerfully efficient systems that rule the landscape and automatically create new benchmarks for the industry. " S.Jagota
Mark McCormack author of the number one International best seller " What they don't Teach you at Harvard Business School" said it best; "Business situations almost always come down to people situations, and those with a finely tuned awareness invariably take the edge". This basically means PEOPLE are the only real variable, everything else such as buildings, products and inventory are inanimate. Therefore, its the people's thinking and behaviors we need to adjust . This exemplifies just how critically important it is to master Human Strategies.
You can't see it, but its there!
The real danger is that the psychological segment of a corporation is non-tangible, you can't see it. This makes it very hard to identify, but make no mistake, it is very real and it is costing many large corporations hundreds of millions of dollars in lost sales and in lost efficiencies.
So why don't corporations correct the problem and reap larger profits? Because most corporations don't fully understand the belief systems of the consumer, the employee, the competition, the industry or even their own company's mind structure. So therefore, a perfect setup in a company's physical systemization still does not create perfect results because psychological systemization has not been consciously created, acknowledged and directed.
This is where Belief Systems Management comes in.
Today's consumer and employee are demanding not only physical survival, which deals with money, but more importantly psychological survival which deals with creating a feeling of being understood, respected and appreciated. It deals with the Emotional Management of humans, which is the critical factor in today's fast paced society. This is what we do.
A national job survey recently revealed that most employers still don't know that “respect” was the number one belief that employees had, even more than money. This proves that in most cases psychological survival is more powerful than physical survival. Companies who don't understand this reality have high employee turnovers and often lose key people.
Belief Systems Management opens all doors
Companies who don't realize the true value of creating effective Human Strategies will keep running into locked doors. They may change their Economic strategies but the problems will persist. Why? Because the reality is most problems exist on the psychological level and companies try to correct them on a physical level.
The real success of top companies comes from creating psychological survival for their consumers and employees. The secret of industry leaders is that they have created efficient Emotional Highways that are very easy and enjoyable for the consumer to travel on. We create and set up the "right" Emotional Infrastructure for your consumers to travel on through the power of Belief Systems Management.
BSM creates the right answers to the hardest problems because it deals with creating psychological understanding for everyone. Remember the only variables in business are people and their behaviors.
Belief Systems Management specializes in this advanced but critical niche of facilitating psychological survival of the consumer, the employee and the corporation. This is what changes failures into mounting success. Let us bring this winning formula to your table.